According to NIA's research, the National Football League (NFL) is by far the most popular professional sports league in the United States. Despite the NFL's undisputed dominance of the U.S. professional sports market, NIA estimates that the NFL currently holds only a 35% market share. The research also shows that the National Basketball Association (NBA) and Major League Baseball (MLB) are tied for second place in terms of popularity, with each league holding an equal market share of 20%.
Collectively known as 'The Big 3,' the NFL, NBA, and MLB hold a substantial share of the U.S. professional sports market, accounting for a combined total of 75%.
Remarkably, in Scotland, football (known as soccer in the U.S.) by itself commands an astonishing 75% of the Scottish professional sports market, showcasing its unparalleled dominance in the country.
Celtic plc (LSE: CCP) or CLTFF alone captures approximately 35% of the Scottish sports market, illustrating its immense popularity and influence in Scotland. This share is strikingly similar to the National Football League's 35% market share of the entire U.S. professional sports market, highlighting how Celtic's dominance in Scotland parallels the NFL's prominence in the United States!
Just as the NFL has become an integral part of American culture and shows no signs of diminishing, Celtic holds a similarly entrenched position in Scottish football. Its significance is so profound that even during economic downturns or recessions, fans remain devoted, often spending their last penny to support the club. This enduring passion highlights Celtic's recession-proof status and its unwavering influence in Scottish football.
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